You Wanna Be Americano? Sorry, America is No More The Dream Land…
Consider GREAT BRANDS OF TOMORROW
Credit Suisse released a superb piece of research earlier this year on the great brands of tomorrow. CS found that a strong brand is a vastly underappreciated investment thesis. Most interesting, however, is that the strategy approach pays. According to their research the “brand company” index has outperformed the S&P 500 by 64 points since 1997:
“An underappreciated investment thesis. There are few true competitive advantages in modern industry: scale, proprietary technology, monopolies, and network externalities come to mind. We believe brand is an equally powerful and even more sustainable advantage, but one often ignored by financial markets owing to its intangible nature. Our research indicates that companies focused on brand building consistently generate outsized long-term growth, profitability, and returns. An equal-weighted stock index of companies that spend at least 2 percent of sales on marketing outperformed the S&P 500 by more than 400 basis points annually since 1997; the top quintile of these companies outperformed the market by an amazing 17 percent per year.”
This is an interesting study for several reasons, not the least of which is the global strength it pinpoints. This is a truly globally diversified portfolio. So what are the companies they currently consider “strong brands”? The list of 27 follows:
1. Alibaba
2. Amazon (AMZN)
3. Almarai
4. Apple (AAPL)
5. BIM
6. Capitec
7. China Merchants Bank
8. Comac
9. Enfamil (MJN)
10. Facebook
11. Hyundai
12. Indian Hotels
13. Julius Baer
14. Li Ning
15. Mahindra & Mahindra
16. MercadoLibre (MELI)
17. Mercedes-Benz
18. Polo Ralph Lauren (RL)
19. Sonova Holding
20. Swatch
21. Tiffany & Co. (TIF)
22. Tingyi
23. Trader Joes
24. Tsingtao Brewery
25. Under Armor (UA)
26. Uniqlo
27. Yakult Honsha
Is it only me that sees the disturbing trend in this portfolio?
The bets for future growth are in foreign companies and countries
Compare what the investors held in their portfolio ten years ago and where they are advised to invest today according to the article
Instead of e-bay.com - it is alibaba.com and marcado libre
Instead of Coca cola - it is Tingyi (We will overtake Coke in five years)
Instead of BAC, CITI, GS - it is Capitec, China Merchants Bank and Julius Baer
Instead of Ford and GM - it is Mahindra and Hyundai
Instead of GE - it is Sonova
Instead of Nike – it is UniQlo, Li Ning and Under armor
Instead of Boeing – it is Comac
Instead of Hilton – it is Indian Hotels
Is America NO MORE THE INVESTORS HEAVEN?
Is America NO MORE THE DREAM LAND?
TheCynicalEconomist think so.
Think about it: What is the American dream all about
My definition is – Through hard work and devotion to rise from poverty to riches…
Can you do it nowadays?….
It is getting harder and harder
The unfriendly business environment is chocking innovations and investments here in the USA… the capital and brains are going abroad in Asia and South America where the governments are lowering taxes and promoting free markets
What is your opinion?
For your amusement here is a song from a time long gone ….
Time when everyone looked at America as the country of prosperity and good life…
Time when everyone, wished to be an American and worked hard so they could rise from the bottom to the top
Listen to the lyrics….
Where do you get from the bottom to the top?
Where do you shop non stop?
Yeah it used to be the dream land…America
Sorry, the opportunities in America are gone with the wind now….You can thank our political class, that is working against the interest of the people, who elected them….
At your attention – here it is another story from few days ago ….India unveils prototype of $35 tablet computer…..Yeah, I think we are really, really screwed as a nation……..





